Effective date: 25 May 2026
GM Towing is committed to protecting the privacy of visitors, customers, and other individuals who interact with its website and business. GM Towing presents itself as a Melbourne-based transport company providing towing, machine transport, equipment transport, car transport, container services, and related quote-based services across Melbourne and Australia.
This Privacy Policy explains how personal information may be collected, held, used, disclosed, and otherwise handled through the website at gmtowing.com.au and through related business interactions. This policy is intended to align with the Privacy Act 1988 (Cth), including the Australian Privacy Principles, for personal information handled in Australia.
This policy applies to personal information collected through the GM Towing website, including website enquiries, quote requests, and contact interactions, as well as information provided through direct contact by email, phone, or other business communications using details published on the website.
GM Towing may collect personal information that is reasonably necessary for its business functions and activities, including:
Depending on how a user interacts with the website, technical information may include IP address, browser type, device information, approximate geographic location, referring pages, pages viewed, time spent on the website, on-site actions, and identifiers associated with cookies or advertising technologies.
Personal information may be collected when a person:
Information may also be collected automatically through website technologies such as cookies, Google Tag Manager, Google Analytics, Google Ads tags, and Microsoft Clarity, which help measure website performance, understand user interactions, and support advertising activities.
GM Towing may collect, hold, use, and disclose personal information for purposes including:
We use Google Analytics and Google Ads to improve our website experience and deliver relevant advertising. By using this site, you acknowledge our use of these tools for performance and advertising purposes.
The website may use cookies, pixels, tags, scripts, and similar technologies to distinguish users, remember preferences, analyse traffic, and support advertising and remarketing activities.
Users can generally control or disable cookies through their browser settings. Disabling cookies may affect how parts of the website function.
Google Tag Manager may be used to deploy and manage website tags and tracking tools. Google Tag Manager itself does not usually store personal information, but it may facilitate the loading of tags that collect information through other tools.
Google Analytics may collect information about website usage, such as pages visited, traffic sources, time spent on pages, device and browser details, and user interactions. This information helps GM Towing understand site performance and improve website content and functionality.
Google Analytics may use cookies and similar identifiers. Where enabled, Google Signals and other Google advertising features may support aggregated reporting, cross-device insights, and audience features.
Google Ads may be used for conversion tracking, remarketing, audience creation, and delivery of relevant advertising across Google services and partner networks. These technologies may collect or use information about user interactions with the website and ads to measure campaign performance and tailor advertising.
Microsoft Clarity may be used to understand how users interact with the website through behavioural analytics such as session recordings, heatmaps, clicks, scrolling, and general usage patterns. This helps identify usability issues and improve website performance and design.
Third-party technology providers such as Google and Microsoft may collect, hold, and process information in accordance with their own privacy policies. Users can learn more through the relevant provider policies and settings pages, including Google’s advertising settings and Microsoft’s privacy information.
GM Towing may disclose personal information to third parties where reasonably necessary for the purposes described in this policy, including:
GM Towing does not sell personal information as part of its ordinary business activities.
Some third-party providers used by the website, including Google and Microsoft, may store or process data on servers located outside Australia. As a result, personal information may be disclosed to overseas recipients in countries where those providers or their sub-processors operate.
While reasonable steps may be taken to work with reputable providers, overseas recipients may not always be subject to privacy laws equivalent to those in Australia.
GM Towing may take reasonable steps to protect personal information from misuse, interference, loss, and unauthorised access, modification, or disclosure. These steps may include website security controls, restricted access, service provider safeguards, and other reasonable technical and organisational measures.
No method of internet transmission or electronic storage is completely secure, and GM Towing cannot guarantee absolute security.
GM Towing may use contact information to respond to enquiries and, where permitted by law, to send information about services that may be relevant to a customer or prospective customer. A person may opt out of marketing communications at any time by using the unsubscribe mechanism where available or by contacting GM Towing directly.
A person may request access to personal information held about them and may request correction of inaccurate, out-of-date, incomplete, irrelevant, or misleading information. GM Towing may need to verify identity before processing a request and may refuse access or correction in circumstances permitted by law.
Personal information may be retained for as long as reasonably necessary for business, legal, accounting, dispute resolution, and compliance purposes, after which it may be securely destroyed or de-identified where appropriate.
The website may contain links to external websites or services not operated by GM Towing. GM Towing is not responsible for the privacy practices, content, or policies of those third-party websites.
The website is not intended for children under 16, and GM Towing does not knowingly collect personal information from children through the website.
GM Towing may update this Privacy Policy from time to time to reflect changes in business practices, legal obligations, technologies, or website functionality. The latest version should be published on the website with the updated effective date.
Privacy enquiries, access requests, correction requests, or complaints can be directed to GM Towing using the contact details published on the website:
If a person believes that GM Towing has breached applicable privacy law, a complaint may be made using the contact details above. GM Towing should be given a reasonable opportunity to respond before the matter is escalated.
If the response is not satisfactory, a complaint may also be made to the Office of the Australian Information Commissioner at oaic.gov.au.
For publication on a WordPress website, this policy is suitable for use as a standalone Privacy Policy page. Before publishing, it should be reviewed and updated to reflect the website’s actual contact form fields, cookie consent settings, any CRM or email marketing integrations, and the legal entity name that operates GM Towing.
